The Dark Side of SEO

Black hat SEO are techniques used to get higher search rankings using unethical tactics; usually involving breaking search engine rules or uses “creative ways” of presenting content in ways that “trick” the search engine spiders or bots.  Black hat techniques are not recommended for businesses who are serious about SEO – as it can get [...]

Copy writing for SEO – by Phil Craven

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What is SEO Copywriting? SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms (or keywords). Its purpose is [...]

Twitter Marketing

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Twitter is a great tool that can be used for any social media marketing campaign, and can help you build links to your site for the purposes of SEO Marketing.  Some things that you can work on using Twitter are things like increased brand awareness, improved search engine rankings, increased relevant visitor traffic, and improved [...]

Measuring the ROI of Social Media Marketing

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All business owners, when purchasing a service, want to know what their return on investment is. With social media marketing, this can be very difficult to determine. If you are just trying to generate leads or sales from your social marketing strategy, or drive traffic to your “money” site then this is easy to measure. [...]

SEO Marketing with Facebook

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As I discussed in my last post, if you are looking to build links, loyalty and traffic to your website, you can’t ignore social media.  And, as one of the hottest social media properties, and still growing, you need to look at Facebook. These days, more and more businesses are taking advantage of the fact [...]

Ignore Social Media Marketing at your peril!

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Social Media is without a doubt a waste of time.  Yes I said that.  It is designed to be just that.  But let me tell you folks that there are millions of people out there that love social media – I’m talking about Facebook, Twitter, YouTube and other social media “mediums”.  So although social media [...]

Selecting keywords

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The most basic part of any SEO marketing strategy is keyword research.  A “keyword” is a term or a phrase that users will normally type into Google, or any of the other search engines to solve a problem.  If someone has a broken toilet pipe, and are looking for a plumber in Sydney, chances are [...]

Want more sales leads? Try SEO Marketing!

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Every business has a “top performer” in sales?  Who is yours?  How do you generate the most leads in your business?  If you are not using your website to maximum effect to achieve this function, chances are, you could be missing out!  Unless you’ve been living under a rock for the past 5 years, things [...]